The Invisible Ink: The Essential Guide to Becoming a Successful Speechwriter and GhostwriterThe book, The Invisible Ink, by Giancarlo Rossini, is a valuable practical guide for anyone who wants to become a professional speechwriter or ghostwriter. The author, an expert in marketing and communication, shares his knowledge and techniques acquired over years of experience as a writing consultant for various public and private figures.
Through concrete examples and targeted advice, Rossini teaches how to write persuasive speeches, articles, books, and any other text on behalf of companies, politicians, and people in the entertainment industry. The book explains in detail how to become a successful ghostwriter, able to capture the style, tone, and voice of one's clients. The necessary skills and qualities for success in this field are illustrated, along with the best strategies for successfully approaching clients, whether they are public figures, companies, or private citizens.
The Invisible Ink examines all areas in which a speechwriter and ghostwriter can operate, from business to journalism, from politics to entertainment, and even personal writing. It is a comprehensive and essential manual for anyone who wants to become a professional writer, capable of producing persuasive texts on behalf of high-profile individuals.
With the techniques learned from this valuable guide, it is possible to build a successful career as a ghostwriter and speechwriter, putting one's persuasive writing skills at the service of those who wish to effectively communicate their ideas. This book is not only aimed at aspiring writing professionals but also managers, entrepreneurs, and public figures interested in improving their communication skills.
The book teaches the basics of persuasive writing, providing practical advice on how to capture the reader's attention, structure a text effectively, and reinforce the key message. The most effective persuasion techniques are analyzed, using examples from speeches by figures such as Steve Jobs, Martin Luther King, Jr., and Barack Obama.
The writing process for creating a speech, article, or book on behalf of a client is explained in detail. It starts with gathering information, defining objectives and style, and then writing, revising, and closing the project, with precise indications on timing and budget to propose.
Valuable advice is provided on how to identify ideal clients, professionally propose services, draft a contract, and manage relationships to establish long-term collaborations. Suggestions on networking, websites, social media, and other communication tools are included.
Direct testimonials and case studies from some of the most important speechwriters and ghostwriters are presented, offering insights into the profession, from challenges to secrets of success.
Appendices include useful templates such as a standard collaboration proposal, a sample contract with essential clauses to include, and a questionnaire to gather information from clients. These practical resources make it easy to start one's own business.
The book is enriched with bibliographic and web references for further study of the topics covered. It is a complete guide to starting a career as a professional speechwriter and ghostwriter.
| Pagine |
141 |
| Formato |
[US] Stampa bianco e nero - standard - 6.0x9.0 pollici - Carta bianca - Copertina opaca |
| Peso |
216 gr. |
