{"product_id":"9791298543829-e-venne-il-marketing","title":"E venne il marketing","description":"\u003cspan class=\"details_label\"\u003e\u003cstrong\u003eAutore: \u003c\/strong\u003e\u003c\/span\u003e\u003ca href=\"\/search?type=product\u0026amp;q=Samuel+Gentile+tag%3Aavailable_to_shop\"\u003e Samuel Gentile\u003c\/a\u003e\u003cbr\u003e\u003cspan class=\"details_label\"\u003e\u003cstrong\u003eEditore: \u003c\/strong\u003e\u003c\/span\u003e\u003ca href='\/search?type=product\u0026amp;q=\"Editore:%20Liquid%20Diamond%20srl\"+tag%3Aavailable_to_shop'\u003eLiquid Diamond srl\u003c\/a\u003e\u003cbr\u003e\u003cspan class=\"details_label\"\u003e\u003cstrong\u003eLingua: \u003c\/strong\u003e\u003c\/span\u003e\u003ca href='\/search?type=product\u0026amp;q=\"Lingua:%20Italiano\"+tag%3Aavailable_to_shop'\u003eItaliano\u003c\/a\u003e\u003cbr\u003e\u003cspan class=\"details_label\"\u003e\u003cstrong\u003eIsbn: \u003c\/strong\u003e\u003c\/span\u003e9791298543829\u003cbr\u003e\u003cspan class=\"details_label\"\u003e\u003cstrong\u003ePubblicazione: \u003c\/strong\u003e\u003c\/span\u003e30\/07\/2026\u003cbr\u003e\u003cspan class=\"details_label\"\u003e\u003cstrong\u003eCategorie: \u003c\/strong\u003e\u003c\/span\u003e\u003cdiv id=\"categories\"\u003e\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/search?type=product\u0026amp;q=BUSINESS+ED+ECONOMIA+Marketing+Generale+tag%3Aavailable_to_shop\"\u003eBUSINESS ED ECONOMIA \/ Marketing \/ Generale\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/search?type=product\u0026amp;q=BUSINESS+ED+ECONOMIA+Pubblicit+e+Promozione+tag%3Aavailable_to_shop\"\u003eBUSINESS ED ECONOMIA \/ Pubblicità e Promozione\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003cbr\u003e\u003cstrong\u003eSinossi:\u003c\/strong\u003e\u003cbr\u003eTi hanno sempre detto che se fai un buon prodotto i clienti arrivano da soli. È la bugia più cara che si possa credere.\u003cbr\u003e\u003ci\u003eE venne il marketing\u003c\/i\u003e racconta come due fratelli hanno aperto un ristorante al contrario di come si fa: prima il desiderio, poi il piatto. Prima la fila, poi la cucina. Attraverso la storia vera di Aguaquemada — dal primo pilota di sedici metri quadri fino ai sessantacinque giorni di tutto esaurito — Samuel Gentile smonta undici leggi di marketing e te le mostra al lavoro sul campo, con i numeri, i successi e i soldi bruciati di tasca propria.\u003cbr\u003eNon è un manuale. È un diario di bordo, ironico e concreto, di chi ha imparato ogni legge sbagliando per primo. Perché un complimento non è una prenotazione, e il marketing, se non tira la cassa, non serve a niente.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003ctable width=\"100%\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 20%;\"\u003e\u003cstrong\u003ePagine\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e164\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 20%;\"\u003e\u003cstrong\u003eFormato\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e[EU] Stampa colori - standard - 135x208 mm - Carta bianca - Copertina lucida\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 20%;\"\u003e\u003cstrong\u003ePeso\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e282 gr.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e","brand":"Liquid Diamond srl","offers":[{"title":"default","offer_id":58292633698636,"sku":"POS\/77b7fd14-80f1-4787-983f-e2c0a7b187d1","price":15.0,"currency_code":"EUR","in_stock":true},{"title":"library_40","offer_id":58292633731404,"sku":"POS\/77b7fd14-80f1-4787-983f-e2c0a7b187d1","price":9.0,"currency_code":"EUR","in_stock":true},{"title":"library_45","offer_id":58292633764172,"sku":"POS\/77b7fd14-80f1-4787-983f-e2c0a7b187d1","price":8.3,"currency_code":"EUR","in_stock":true},{"title":"library_48","offer_id":58292633796940,"sku":"POS\/77b7fd14-80f1-4787-983f-e2c0a7b187d1","price":7.8,"currency_code":"EUR","in_stock":true},{"title":"library_50","offer_id":58292633829708,"sku":"POS\/77b7fd14-80f1-4787-983f-e2c0a7b187d1","price":7.5,"currency_code":"EUR","in_stock":true},{"title":"author_samuel@liquiddiamond.it","offer_id":58292588806476,"sku":"POD\/77b7fd14-80f1-4787-983f-e2c0a7b187d1","price":4.57,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/2646\/3591\/files\/f245cc9d2cd274d62414a2be5174d511.jpg?v=1785834020","url":"https:\/\/totembooks.io\/products\/9791298543829-e-venne-il-marketing","provider":"StreetLib Totem","version":"1.0","type":"link"}